But that internet is rapidly being left in the past. Depending on where you live, some sites and services are verifying the ages of their users, most through mandatory ID checks. Now, YouTube is joining the party, by employing AI to guess how old you are.
The AI does not necessarily pay attention to the age listed in the account, as YouTube assumes some users might be misrepresenting how old they are. Rather, these new programs look at identifying habits that are associated with age groups. That includes things like the types of videos a user might be searching for, the style of video they've been watching, or how old the account is.
No more personalized advertising: YouTube will still show you ads, but they won't be targeted to you based on your ad profile, so you'll be less likely to click on ads.
Recommendation safeguards: With a teen account, you might find that some of your recommendations are limited, such as limiting the amount of times you can watch a certain type of video.
What if YouTube's AI gets your age wrong?
According to YouTube's press release, adult users who are incorrectly labeled as teens by YouTube's AI can appeal, but only by presenting a form of identification, like a government ID or a credit card. A YouTube rep did tell ZDNet that a selfie would also be an acceptable form of proof.
YouTube is far from the only company rolling out these types of age verification systems, too—particularly due to new laws from governments seeking to protect kids online. It seems the next era of the internet will normalize proving our age and identities on what used to be a free, open, and anonymous web.
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