PRESIDENT and CEO of Costco Ron Vachris addressed the reasoning behind the new membership card checks at the front door. The checks have been a point of frustration among shoppers since the retailer began to crack down on membership sharing. Costco CEO Ron Vachris explained that new membership card checks at the front door offer several benefitsCostco While some shoppers find the process stressful, Costco aims to enhance store management and customer experienceGetty Images - Getty During Costco Wholesale’s Q4 2024 earnings call, Vachris said that the card readers offer “several different benefits,” contributing to smoother store management and a more efficient customer
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