The Advantage Travel Partnership has created an assessment methodology to help members analyse corporate booking tools and identity “the best fit” for their company. The 12-part methodology is featured as part of the TMC network’s recently published ‘Corporate Booking Tool Showcase’ report, which also includes a nine-step action plan for implementation. The report follows the release of ITM’s annual trending survey, which revealed online booking tool (OBT) optimisation as the top priority for UK buyers in 2024. Stephen Baxendale, technology partnership manager at The Advantage Travel Partnership, said: “Businesses of all sizes are prioritising innovative solutions to simplify their operati
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