Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year; Peacock & Paramount+ Mark Their Territory In Streaming ...Middle East

Linear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported in its latest monthly state of TV report, The Gauge. Combined viewing for broadcast and cable managed to eke back to 50.6% of total TV usage, with broadcast recording its first gain since January. Broadcast […]

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