The Video Music Awards have long been a staple in the music industry — prioritizing visual artistry and cultural spectacle while spotlighting unfiltered live moments over traditional formality. But the 2026 VMAs’ supposed technical blunders and awkward on-stage performance from Madonna make the youth question its credibility.
Reflecting on the discourse, the biggest discussion of the VMAs’ contemporary decline is the ageism directed against Madonna — the trailblazer of the current pop landscape. She opened the show with a spectacular performance of “Bring Your Love” with Sabrina Carpenter, as well as “Danceteria Afterhours” with Charli xcx.
But even the seven trophies Madonna won, including Artist of the Year, haven’t saved her from the harsh critiques.
Online critics attacked Madonna’s youthful outfits and choreography, triggering defenses from major talk shows such as “The View.” On air, the co-hosts unremorsefully condemned the internet’s ageist and double-standard comments against aging women in the industry.
Viewers also viralized moments where Madonna appeared visibly confused about which award she was accepting, in addition to publicly calling out Sabrina Carpenter’s management team for taking days to respond to her collaboration request.
It leaves the youth, including myself, to navigate the complex nature of these claims; to question if they were intended to spark online discourse or the media’s tactic of misconstruing simple accidents.
Yet, one thing remains true in the cesspool of mishaps at the VMAs: Madonna didn’t just influence the current pop landscape; she actively pioneered its blueprint. Her journey of artistry quite literally clears these claims without anything left to tarnish her image.
During her rise in the late 20th century, she unequivocally revolutionized how pop stars approach music, visual branding and cultural provocation. Before Madonna, pop stars were often controlled by record labels — some still are or have been, such as Kim Petras. But for the most part, since the age of Madonna, the artist has become the CEO of their own music empire.
She understood the power of MTV earlier and better than almost anyone, especially in the way she turned simple music videos into cinematic events and fashion statements. Today’s visual landscape — championed by artists like Beyoncé and Lady Gaga — stems directly from her approach.
Beyond visual attraction, she consistently pulled underground subcultures into the mainstream, effortlessly crafting special places for underrepresented artists and audiences. Whether it was bringing house music to the top of the charts with “Vogue” or even exploring electronic ambient music on “Ray of Light,” Madonna set the standard for pop stars collaborating with cutting-edge indie producers.
In 1992, she founded Maverick — an entertainment company that gave her unprecedented artistic control and financial backing. This artistic pull ultimately proved that a female pop star could be an astute, ruthless business mogul without being dictated to by corporate voices. The company, however, was sold in 2004 following legal disputes with Warner Music Group.
And although she culturally “flopped” in the 2010s while under Interscope Records, her artistry reached a climax with the release of her critically acclaimed 15th studio album, “Confessions II.” To release such a visionary piece at 68 years old is incredible work, and it speaks to Madonna’s unparalleled power.
It is widely praised by critics as her best work in two decades, and audiences as a continuous-mix, club-oriented sequel to her 2005 classic “Confessions on a Dance Floor.”
So while these ageist and double-standard claims may shift the viewership and influence of the VMAs, the propellant and powerhouse behind this network’s success remains the true blueprint of pop music.
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