Lainey Wilson's current tour is at the "heart" of a "bold" new collaboration.
The Grammy-winning country star is no stranger to branded partnerships, only announcing her latest Wrangler collection inspired by her "signature" style earlier this week. But this one is different.
On Tuesday, the 33-year-old "Country's Cool Again" songstress was revealed to be getting her own collectible as the muse behind a "full design takeover" of a popular bourbon, recieving her own special edition of Barmen 1873 Bourbon, a 92-proof blend of "hand-selected straight bourbons" from Coors Whiskey Co.–but there's a big catch.
Related: Lainey Wilson Fans Say ‘My Wallet Is About To Be Crying Again’ As She Debuts ‘Something Special’
There are only 1,000 bottles of the limited release "inspired by Wilson's bold style and breakout career," and they will only be available in select markets that align with the U.S. leg of Wilson's 2025 Whirlwind World Tour, which kicks off in Phoenix, Arizona, on Thursday, Aug. 14.
"This bottle of Barmen 1873 has my name written all over it–literally–and it's coming on the road with us," Wilson shared in an Aug. 12 statement. "My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025."
Barmen 1873 Bourbon, a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., is proud to announce the launch of a limited-edition commemorative bottle in celebration of its partnership with GRAMMY award-winning country star Lainey Wilson and the kickoff of the U.S. leg of her 2025 Whirlwind World Tour.The individually numbered bottles are part of an ongoing partnership between the celeb and the bourbon company, which first kicked off in 2024. Each bottle includes a tour belly band displayed "front and center, putting the tour at the heart of the package," according to a press release. The special packaging also features a callout to the country artist, a "tax strip takeover," tour designation, and a Whirlwind World Tour emblem.
"This commemorative release captures the fire, energy, and soul of Lainey's Whirlwind World Tour," Susie McInerney, marketing lead for Barmen 1873 Bourbon, added. "It's a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers."
The commemorative bottles will be available mid-August in Nashville, Dallas, Denver, Chicago, Tampa, and other select tour markets—but only while supplies last. Fans looking to get their hands on one of the extremely limited releases are instructed to visit the official Barmen 1873 Bourbon website for more info.
Next: Country Darling Lainey Wilson Reveals Unexpected Wedding Detail
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