McKinsey: The evolving role of experiences in travel ...Middle East

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McKinsey: The evolving role of experiences in travel
source : hospitality net ( Middle East ) () 44
Since the dawn of leisure travel, people have journeyed in search of new experiences. They long to meet friendly locals, eat new foods, stroll through unfamiliar landscapes, and witness (or maybe even join) cultural traditions that remind them that they’ve left home.

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