Love Island creative director explains how they keep show format “fresh” ...Middle East

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Love Island creative director explains how they keep show format “fresh”
Love Island will reach its 10th year on air in 2025 and a decade on, fans are still loving every bit of it, according to new data confirmed by ITV. Ahead of tonight’s final, Love Island has been the most-watched programme of the day for 16-34 years, reaching milestone viewing in its latest season. Currently averaging 1 million viewers across 16-34s, the show has also seen a 24 per cent uplift in streams on ITVX compared to the next most recent summer season. And while this is down to the cast and storylines that take place across each series, it is also down to those working behind the scenes to ensure that viewers are tuning i

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