The SportsPro Most Marketable Athletes is an annual ranking that identifies the 50 most commercially viable sports stars on the planet. It was first started back in 2010, and the 50MM evaluates future potential, brand fit, and digital-age influence. Surprisingly, Shubman Gill has been ranked above two of the greatest footballers of this generation, Cristiano Ronaldo (14th) and Lionel Messi (27th).
India's Women's ODI World Cup-winning side members, Jemimah Rodrigues (31st) and Smriti Mandhana (37th), are also in the top 50. Both are ranked higher than fast bowler Jasprit Bumrah (39th), while Rishabh Pant is 36th. Shubman Gill is the highest-ranked Indian at 13th. These five cricketers are the only Indian cricketers in the top 50.
How SportsPro Most Marketable Athletes being calculated?
SportsPro takes into consideration 1,202 athletes across 70 sports before shortlisting to 247 for an in-depth analysis. The examination included 27 marketability variables, hundreds of data points per athlete, and over 3,000 brand partnership records; it covers audience size, search demand, media sentiment, and new commercial deals.
Both Kohli and Rohit featured in the top-50 last year, but this year they have slipped to 85th and 90th, respectively. Dhoni is ranked 83rd. Though their popularity is not defined by the 50MM list, they are still very loved and known by the whole world.
Shubman Gill reaches New Zealand for ODIs and Test
India did not do well in ODIs, as the bowling department is the second worst in terms of death bowling, and the inexperienced attack has been lacking the control that is needed in a 50-over format.
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