In our modern age, we’ve far surpassed what we once thought an assortment of breakfast cereals should look like. And while shelves have always been filled with both sugary and health-conscious varieties, the options you can find today constantly push the boundaries of what cereal can be.
That’s where Breakfast Parlour’s Almond Butter & Jelly Puffs comes in, a new arrival to Costco shelves retailing for $10.79. Bearing a striking resemblance to childhood favorites like Reese’s Puffs, this crunchy combination of almond butter and jelly flavors makes for an enticing breakfast treat, complete with an ingredients list free of artificial colors and flavors.
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Breakfast Parlour’s Almond Butter & Jelly Puffs, $10.79 at Costco
View this post on InstagramSpotted in-store by @costcohotfinds and quickly shared online, Breakfast Parlour’s Almond Butter & Jelly Puffs have started popping up in select West Coast regions, with more locations likely to follow suit. Available in a 26.9-ounce box for $10.79, they offer an elevated alternative to the kids’ favorites that dominate cereal shelves, combining almond butter and real fruit puree for a crispy puffed cereal and nuanced, nutty flavor.
Where this pantry staple really stands out, however, is in its lack of artificial colors and flavors, making it a solid pick for everyone in the family. Whether you’re popping a handful in your mouth for a quick snack or pouring your favorite milk over a bowl in the morning, you’ll taste the almond butter immediately, followed by creamy, nutty notes and a satisfying crunch with each bite. You can even use them as delicious toppers for cakes, sundaes and more.
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The Consensus Is In: Shoppers Are Obsessed
“It’s like a crunchy little almond butter & jelly sandwich,” @costcohotfinds captioned her post.Immediately met with dozens of fan reactions, Laura’s post quickly turned into a discussion about just how tasty this cereal sounds. One fan summed up the general sentiment, writing “I’m in for a big bowl full,” while another shopper who had already tried it declared the puffs “fabulous.”
“Oh my goshhhhh it’s like healthy Resee’s Puffs,” another fan exclaimed. “I need it.”
While boxes are not yet available online, check with your local store to see if more are expected to arrive so you can plan accordingly. And if you’re lucky enough to find them in stock near you, don’t wait too long to give them a try. Special pantry finds like this tend to sell out fast, so it’s worth picking up a box (or two) now rather than waiting until your next visit.
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