BMW M Motorsport has unveiled an electrifying new partnership with Epic Games and the iconic anime BLEACH, bringing the BMW M4 GT3 EVO to Rocket League and Fortnite. The collaboration blends high-octane performance with pop culture, giving fans a unique way to experience motorsport in the digital universe.
BMW M Motorsport x Epic Games and BLEACH
The BMW M4 GT3 EVO, already a beast on the real-world racetrack, now enters the gaming scene with a striking Ichigo Kurosaki-inspired design. The car features bold orange and black tones that mirror Ichigo’s signature Bankai transformation, symbolizing power, precision, and determination—traits that perfectly align with BMW M’s motorsport DNA.
BMW M Motorsport teams up with Epic Games and BLEACH to bring the BMW M4 GT3 EVO to Rocket League and Fortnite – featuring a bold design inspired by Ichigo Kurosaki.From the racetrack to the digital world. Performance has a new playground. pic.twitter.com/Uxd9tHgJyB
— BMW M Motorsport (@BMWMotorsport) December 21, 2025In Rocket League, players can unlock and drive the M4 GT3 EVO, showcasing its aerodynamic finesse in fast-paced, soccer-style gameplay. Meanwhile, Fortnite fans can expect exclusive in-game content, including cosmetic items and themed challenges that highlight both BMW’s performance-driven ethos and BLEACH’s legendary spirit.
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“From the racetrack to the metaverse, performance has a new playground,” BMW M Motorsport said, emphasizing the brand’s forward-thinking approach to digital engagement and fan connection.
The BMW M4 GT3 EVO BLEACH edition is more than just an in-game car—it’s a symbol of collaboration between motorsport, gaming, and anime culture. For fans of all three worlds, it’s a fusion worth celebrating on and off the virtual track.
BMW M Motorsport Joins Forces with Epic Games and BLEACH for Exclusive Rocket League and Fortnite Crossover Inside Sport India.
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