MOSCOW, NOVEMBER 20, 2025 — RT India has unveiled a pan-India ad blitz across out-of-home (OOH), digital and print platforms. The integrated campaign celebrates the strength and legacy of deep and historic ties between Russia and India.
The campaign, titled “A new voice from an old friend”, introduces the upcoming December launch of the RT India English-language news channel, created specifically for the Indian audience by RT, a Moscow-based global TV news network.
The integrated rollout spans key business, cultural and diplomatic districts in cities, as well as major airports, featuring a mix of digital and print formats. It also leverages connected TV and the print and online editions of leading newspapers.
The campaign is currently visible across Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru and Chennai, taking over 65 prime locations and 190 digital screens and billboards nationwide.
Reflecting on the enduring India–Russia partnership, the campaign highlights shared perspectives, milestones, and the long-standing spirit of friendship between the two nations. Among the standout visuals is a symbolic image showcasing the camaraderie between Indian Prime Minister Narendra Modi and Russian President Vladimir Putin.
RT has also launched a large-scale anamorphic 5D OOH campaign across six major Indian markets — Delhi Airport, Noida, Kolkata, Chennai, Bengaluru and Hyderabad — marking one of the brand’s most ambitious digital outdoor initiatives in India to date. The campaign features immersive 5D creative executions on some of the country’s most prominent high-impact LED screens.
Additionally, RT has introduced a special Indo-Russian installation on the Delhi Metro. The thematic display spans the Yellow Line — from Samaypur Badli to Millennium City Centre Gurugram — covering 37 stations over 47 km, significantly strengthening the brand’s cultural presence and public engagement. A themed train dedicated to Russia–India friendship features eight coaches with eight stories, covering various domains of cooperation from space and defence to culture and sports.
The campaign will continue through late December 2025 with more activities planned across the country.
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