“Loyalty is about personalization”: Insights Into the Loyalty Transformation ...Middle East

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We recently sat down with Mehdi Hemici, Chief Loyalty & Ecommerce Officer at Accor, and Ravindra Bhagwanani, Managing Director at Global Flight, to dig a little deeper into the findings in our ‘Hospitality Ahead’ Report published in March. There were some key discussions about the ongoing transformations in loyalty and how we need to adjust these programs to better suit consumer demand.

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