To open the Shopee app is to enter a whirlwind of promotions. The signature orange clashes with red banners blaring discounts; streaming previews lure the user into live shopping; various stores offer similar products, and compete intensely to reduce prices or delivery fees. The Shopee app landing page, showing a welcome discount. The app has a channel dedicated to ongoing promotions. The livestreaming feature taps the appeal of celebrity influencers. For Shopee, the formula has worked. It’s the most visited e-commerce platform in Indonesia, the fourth most-populous country in the world. It has also conquered the majority
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