Two things that have really blown up in recent years? (1) Nostalgia plays in entertainment, and (2) non-sports trading cards.
So Upper Deck and Hasbro are getting together on a very smart combination move to tap into your childhood memories and collecting instincts:
Transformers, Power Rangers, G.I. Joe, and more are all coming to Upper Deck products, as we announce a new deal with Hasbro. Upper Deck will work with the iconic brand to bring memorable moments and characters from fan-favorite properties to trading cards and games. Find more… pic.twitter.com/KJLo45iYhC
— Upper Deck Entertainment (@UpperDeckEnt) August 26, 2026From the official release at Upper Deck:
“Upper Deck, the worldwide leader in entertainment and sports collectibles, is expanding its industry-leading entertainment license portfolio as it announces a new deal with Hasbro, a leading games, IP and toy company. As one of the most popular entertainment brands in the world, Hasbro has consistently ranked in License Global’s Top 10 Global Licensors for 11 consecutive years. Through this collaboration, Upper Deck will bring memorable moments and characters from Transformers, Power Rangers, G.I. Joe, M.A.S.K., Jem and the Holograms, and other fan-favorite properties to trading cards and games designed for long-time enthusiasts and collectors alike. The debut product through this new collaboration will celebrate the 40th Anniversary of The Transformers: The Movie, with a special trading card set honoring the lasting impact of the beloved franchise ….
Alongside the 40th Anniversary of The Transformers: The Movie in August, and the nationally celebrated “Transformers Day” on September 17, Upper Deck is releasing a Transformers 40th Anniversary Special Edition trading card set in September, which will be available exclusively at Target. The set brings the legendary Autobots and Decepticons to life through cinematic poster-inspired trading cards. Every box will include the complete base set, alongside a “Stellar System” insert series featuring fan-favorite characters against a galaxy backdrop. Fans and collectors can also chase a range of eye-catching parallels and autographed cards from Peter Cullen, the iconic voice of Optimus Prime.”
The Optimus Prime superfractor is going to be huge, and I’m not even being sarcastic. That’s the kind of thing a lot of collectors are really chasing right now.
Speaking of Peter Cullen and Optimus Prime, in a bit of terrible, coincidental news:
Peter Cullen has sadly passed away at the age of 85.He is the iconic voice of many characters, including Optimus Prime. pic.twitter.com/HS9MRZ4mq6
— DiscussingFilm (@DiscussingFilm) August 27, 2026I watched that series of Transformers as a kid, and I can still hear Optimus Prime in my head. Thanks for the great memories, Peter Cullen.
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