CBS News is losing heads, both in the newsroom and across America.
Viewership plummeted at CBS News weeks after its chief, Bari Weiss, fired numerous producers and correspondents from 60 Minutes, according to Nielsen ratings data obtained by Status.
Damage was particularly bad at CBS Mornings, hosted by Gayle King, which has long held the third place ratings spot among network morning shows. But that changed dramatically: CBS Mornings averaged 1.8 million total viewers earlier this month, and then immediately dropped to 1.59 million following June 3, the day after executives fired Scott Pelley, the de facto face of CBS News.
That amounted to an 11 percent slip in audience following what was already the “worst-rated May on record” in CBS Mornings history, according to the ratings data.
The dip was short-lived, but nonetheless “alarmed some officials” since morning shows typically produce the lion’s share of ad revenue for the major news networks, according to Status reporter Oliver Darcy.
Change at 60 Minutes, the network’s famed investigative weekly program has been rapid and corrosive. Late last month, Weiss simultaneously fired executive producer Tanya Simon, correspondent Sharyn Alfonsi (who criticized Weiss’s decision to delay her report on Trump deportations to the notoriously brutal CECOT mega-prison in El Salvador), correspondent Cecilia Vega, and executive editor Draggan Mihailovich. That same day, she appointed Nick Bilton—a former Vanity Fair columnist with no broadcast experience—to lead the venerated newsmagazine.
But Weiss may not be running the place for much longer at all. CBS’s parent company, Paramount Skydance, is pursuing a merger with Warner Bros. Discovery, a monumental industry shift that could see Weiss’s brief tenure atop the network come to an end, according to some longtime 60 Minutes staffers.
“I have a feeling that Bari will not be overseeing 60 Minutes for very much longer. I think once the deal gets done with Warner Bros., people will demand that she be let go or move into another position,” Steve Kroft, a 30-year veteran of the show, told Variety earlier this month. “Everything she’s touched has turned to shit. Everything she’s touched has gone colossally wrong. And I don’t think she’s showed any talent for this position. She’s only fulfilling other people’s agendas.”
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