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Melanie Martinez has returned with her new album Hades, and she’s celebrating the occasion with the launch of a new incense kit under her line Portals Parfums.
After a three year hiatus, Martinez dropped her fourth studio album on March 27, following her previous album, Portals. The album spans 18 tracks, including previously released singles “Possession” and “Disney Princess.” Her previous album Portals peaked at No. 2 on the Billboard 200, her third consecutive top 10 appearance on the chart. Portals went all the way to No. 1 on Australia’s ARIA Chart.
Portals Parfums was born out of the hype her 2023 album of the same name. It makes sense that Martinez’s music would be a big inspiration for the product she dropped under her fragrance line, given it is a massive part of her life and aesthetic. The collection is whimsical and witchy, similar to her other offerings, featuring four tarot-inspired signature scents including Fiery Passion, Earthy Abundance, Air of Clarity and Water of Intuition all as incense. The kit retails for $55 and is available to shop online at Portals Parfums.
Debut Collection Set Incense Kit
Buy Now at portals parfums $55 $55
Incense is lighter than your usual candle or room sprays. This collection takes Martinez’s debut scent collection and makes it more delicate and smoky.
Each kit is nestled in a decorative gold tin that features 60 color-coded sticks across the four fragrances. Along with your purchase, you’ll receive a ceramic pink mushroom-shaped holder that you will use to stand your incense of choice in. The kit serves as a fragrance item and an accessory. With the popularity of fragrances and room sprays, this is a niche product that not only looks good, but also smells good. Incense is associated with religious settings, but it serves as a ritual of sorts, creating a powerful tool for mindfulness, atmosphere and stress relief.
“Each song on this record explores a different trap set by the kind of evil, patriarchal energy that is Hades. It isn’t about predicting a dystopian future,” Martinez previously explained in a statement announcing her new album. “It’s about recognizing destructive patterns that already exist. The same dynamics are repeating in different places. Control disguised as protection. Cruelty framed as logic. Exploitation is sold as an opportunity. Once you start noticing those threads, it becomes hard to ignore them.”
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