Goldfish is teaming up with Campbell's to reimagine a classic in ways fans probably never thought possible (if they ever even thought of it).
With at least four more weeks of winter upon us—at least according to that groundhog's prediction—there are plenty more days that call for a comforting meal of Goldfish crackers saturated in Campbell's tomato soup. The popular wintertime pairing is about to earn a whole lot more "smiles back," too, with the first-ever Campbell's x Goldfish Games.
TLDR: The two pantry staples want consumers to play with their food.
"Goldfish has always been about creating moments of joy and connection," Mike Fanelli, senior director, marketing at Goldfish, explained in a statement shared with Parade. "This collaboration reimagines family mealtime with a playful twist, turning a classic comfort food pairing into a chance to laugh, play, and make memories together."
Goldfish Teams Up With Campbell's Tomato Soup for the "Goldfish Games"
While it may sound like a subtle nod to the winter Olympics, the Campbell's x Goldfish Games are actually a series of games, according to the Feb. 18 press release. The two companies not only reimagined an iconic game everyone knows, but also developed one of their own that's fun for all ages.
Related: Goldfish Gets New ‘Seasoned’ Variations: A ‘Bold’ First
"There’s something special about the simple comfort of Campbell’s soup and Goldfish crackers – they just belong together," Becky Duke, senior brand director at Campbell’s, added. "With this collaboration, we wanted to give fans a new way to enjoy that classic pairing, turning the familiar into something fun and unexpected."
As part of the new collaboration, fans will soon be able to purchase two Campbell's x Goldfish Games: the reimagined "Fish in a Row" or brand-new "Soup Splashers."
Fish in a Row offers a "flavorful take on a connecting classic," per the official description. Players set the game above their bowl of Campbell’s soup and win when they line up four Goldfish crackers before their opponent. When they want to play again, they can "reset" the game by dropping the crackers into the soup below.
Campbell's x Goldfish Games: Fish in a RowG
In Soup Splashers, players are trying to keep their fish afloat, balancing the Goldfish crackers on the fishbowl, or they’ll all splash into the Campbell’s soup below.
Campbell's x Goldfish Games: Fish in a Row (L), Soup Splashers (R).G
While Goldfish crackers and Campbell's soup can be found at most retailers (big and small) nationwide, the two games will only be available via the official Campbell's x Goldfish Games website.
A limited number of daily drops will be released weekdays at 10:00 a.m. EST beginning today, Feb. 18, through Tuesday, Feb. 24. During this time, fans can pre-order either game for $19.99 while supplies last. Each game is sold separately and includes a package of the original Goldfish crackers and a can of Campbell’s tomato soup.
Given how quickly the limited-edition Goldfish car mats sold out last summer, fans looking to score the game (and included goodies) should set an alarm the day of the drop (and thereafter until they're either successful or give up).
Next: Pepperidge Farm Goldfish Debuts ‘the Cutest’ Collaboration Heading to Stores for a Limited Time This Winter
Hence then, the article about goldfish s new collab encourages fans to play with their food was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Goldfish’s New Collab Encourages Fans to Play With Their Food )
Also on site :
- This Terrible New Olympic Event Must Be Exiled From the Games Forever
- 'Barbie' Star Shares Emotional Tribute to Eric Dane
- Donald Trump Calls On Netflix To Fire Board Member Susan Rice Or “Pay The Consequences”