Peter Naylor Joins Nielsen as Chief Client Officer ...Middle East

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Peter Naylor Joins Nielsen as Chief Client Officer
source : Variety ( Middle East ) () 46
Peter Naylor, a well-traveled veteran of the media industry’s ad-sales trenches, is joining Nielsen as chief client officer, a new role at the media-measurement giant. Naylor will serve as an ambassador of sorts to Nielsen’s many clients, which include advertisers and video publishers, streamers and broadcasters. Naylor’s assignment is to “ensure the measurement company is […]

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