+impact, Serco’s advisory business, has appointed Norman McComb as Sustainability Advisory Director to drive its sustainability agenda in Saudi Arabia and support the Kingdom’s Vision 2030 transformation.
With over two decades of international experience in capital project delivery, climate adaptation, and large-scale transformation programs, McComb has played a pivotal role in national development, climate, energy, and infrastructure initiatives across various regions, the firm said.
Prior to joining +impact, he held the position of Sustainability Director at EY Consulting in Saudi Arabia. In this role, he provided expert advice to government entities and major organisations on effectively implementing sustainability strategies to achieve transformational outcomes within national development programs and large-scale infrastructure projects.
McComb commented, “I joined +impact because it’s unlike any other advisory firm, our strategies are shaped by real operational experience. Backed by Serco’s track record delivering complex government and critical infrastructure services, we don’t just design solutions, we know how to make them work in practice.”
“Saudi Arabia’s growth trajectory is at the forefront of the sustainable economic development conversation. I look forward to supporting clients in delivering projects that not only advance national priorities but also create a lasting positive impact for future generations,” he added.
Phil Malem, CEO of +impact and Serco Middle East said, “We are delighted be expanding our +impact team and welcome Norman to the business at a time when Saudi Arabia is delivering some of the world’s most ambitious sustainability projects. His expertise will strengthen our ability to support Vision 2030 by turning ambition into measurable outcomes.”
In his new position, Norman will collaborate with clients from diverse sectors, including transitioning industries, future cities, and critical national infrastructure. His primary focus will be on translating Saudi Arabia’s Vision 2030 sustainability aspirations into tangible and practical delivery outcomes.
Additionally, he will ensure that sustainability is integrated into every aspect of +impact’s services. This deep expertise in-house not only strengthens Serco’s new and existing public services operational contracts but also guarantees the business remains fully accountable for its ESG goals.
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