Online searches for vintage Armani clothes have surged since Italian fashion designer Giorgio Armani died on Thursday, as shoppers scoured second-hand outlets for his styles.
Armani, who led his eponymous company and remained in control of designs right up until his death at 91, was prolific, producing everything from expensive high-end suits to more modestly priced jeans and sportswear under the Emporio Armani brand.
Searches containing the word “Armani” on Vinted, Europe’s biggest second-hand clothing marketplace, were almost three times higher than average on Thursday following the news of Armani’s passing, a spokesperson for Vinted told Reuters.
Two roses in front of Armani/Silos, a fashion art space in Milan dedicated to the Armani style. (Picture: Stefano Rellandini/AFP)US luxury resale site The RealReal said searches for Armani were up 212 per cent on Thursday compared to Wednesday.
And Google searches for “vintage Armani” also spiked on Thursday, according to Google Trends data, with interest particularly high in Armani’s native Italy and in the UK.
On second-hand fashion app Vestiaire Collective, users across Europe listed their Giorgio Armani pieces for sale on Friday, including a black 1990s silk blazer for 245 pounds and a leather and rabbit fur jacket from 2002 for 571 pounds.
It comes as a single red rose tied to the barrier outside the Armani offices in Milan’s fashion district marked a quiet and poignant tribute to the legendary designer on Friday.
There will be a private funeral on Monday afternoon.
Armani’s show is scheduled to close Milan’s womenswear fashion week later this month in the courtyard of Pinacoteca di Brera, the city’s main art gallery, an event which was also intended to celebrate the brand’s 50-year anniversary.
Across the decades he dressed celebrities from Richard Gere to Julia Roberts to Lady Gaga. Questions now turn to where the company he led goes next and who takes the helm.
SUCCESSION: THE CONTENDERS TO TAKE OVER THE HOUSE OF ARMANI
THE SISTER: ROSANNA ARMANI
Giorgio’s key muse for decades, Rosanna, 86, was the youngest of the three Armani siblings. She was a model as a young woman and the designer claimed she was the first to have opened his eyes to the fashion industry. She was head of the group’s communications and led the Emporio Armani Magazine, a lifestyle magazine illustrating the concepts that inspired collections.
THE RIGHT-HAND MAN: PANTALEO (LEO) DELL’ORCO
Armani’s closest confidant and partner, Dell’Orco was nearly always by his side. He heads Armani’s men’s style office, taking on an increasingly important role within the company where he worked for 45 years. The two men first met at a park in Milan and although Armani never revealed a relationship formally, he proudly wore a ring from 72-year-old Dell’Orco that was reportedly saved from a fire at the designer’s home on the island of Pantelleria. He is part of the Armani Foundation board and is viewed as one of the three key figures who will drive the company forward.
THE NIECE AND STYLISTIC HEIR: SILVANA ARMANI
Silvana, 69, is one of two daughters of Giorgio’s late brother Sergio. In his autobiography “Per Amore”, Armani said that she, along with Dell’Orco, was his stylistic heir. Silvana was her uncle’s trusted aide in the womenswear department, where she has worked for over 40 years. She sits on the company’s board.
THE SOCIALITE NIECE: ROBERTA ARMANI
Silvana’s younger sister and Armani’s head of VIP relations, 54-year-old Roberta has long been in the limelight, liaising with high-profile clients and celebrities. Once married to Angelo Moratti, whose family controls Italian oil refiner Saras, she is now in a relationship with Italian Olympic rower Giuseppe Vicino. Like Silvana, she sits on the company’s board.
THE NEPHEW: ANDREA CAMERANA
Rosanna’s son, 55-year-old Camerana entered the firm in 2007 and sits on the board. Camerana is expected to take over his uncle’s position on the Armani Foundation board to flank Dell’Orco and Irving Bellotti in the company’s governance.
THE FINANCIER: IRVING BELLOTTI
Partner of global financial group Rothschild & Co and member of Armani’s Executive Committee in Italy, Bellotti sits on the Armani Foundation board. He is seen as a strong candidate for the triumvirate which will steer Armani towards its new governance model.
THE BUSINESS GURU: GIUSEPPE MARSOCCI
Marsocci is head of commercial and marketing operations and deputy director general since 2019. A luxury industry veteran, he has held several roles in other Italian fashion and luxury groups before joining Armani. He is a potential candidate for chief executive.
THE OPERATOR: DANIELE BALLESTRAZZI
Ballestrazzi joined Armani in 2007 in New York as chief operating officer for the US and Canada after working in Milan for the late Italian designer Gianni Versace. He has been Armani’s Chief Operating and Financial Officer since 2015 and was appointed as deputy director general in 2019.
THE ENTREPRENEUR: FEDERICO MARCHETTI
The Italian entrepreneur and founder of luxury online retailer Yoox Net-A-Porter (YNAP), Marchetti was appointed non-executive director of the board of the fashion house in 2020. In a preface to a book by Marchetti, Armani wrote: “In Federico I see something of myself: my ideals and my way of acting and thinking.”
With Reuters
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