The Unsavory Confessions of a P.R. Guru ...Middle East

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The Unsavory Confessions of a P.R. Guru
In 1972, the P.R. firm Burson-Marsteller created a multimedia presentation called “Bad Day at Black Rock” for Owens Corning Fiberglas. Despite borrowing its title from a beloved 1955 post-Western, the production had little to do with the film’s themes of racial intolerance and greed. Rather it was a crisis simulation exercise set at a make-believe factory, and the “bad day” in question involved an array of public-relations horrors—environmentalists bleating about polluted estuaries, a sex-discrimination lawsuit, community rumors about the dangers of fiberglass particulate, and the accidental death of a plant worker. This cascade of disasters coincided with a meeting of the pretend town plann

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