Ultimate Tennis Showdown brings immersive format to younger audience ...Middle East

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Ultimate Tennis Showdown brings immersive format to younger audience
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Does tennis have an age problem? Patrick Mouratoglou, the 54-year-old French tennis coach and pundit thinks so, and he wants to fix it. “Tennis hasn’t recruited new fans now for decades and, of course, no young fans,” he confidently asserts. “It’s the same fan base as the one which was created in the ’70s and ’80s, that is just getting older. Something had to be done for tennis,” says the man who made his name coaching players such as Serena Williams and Holger Rune. So, when Covid put paid to normal scheduling in 2020, Mouratoglou tried to do it. He spearheaded a new format for the game: Ultimate Tennis Showdown (UTS), an international individual tennis league. In his view, tennis’s lengt

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