Basketball and culture at the heart of the District 23 project by Jordan Brand ...Middle East

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Basketball and culture at the heart of the District 23 project by Jordan Brand
Jordan Brand recently inaugurated District 23, an ambitious project transforming the 18th arrondissement of Paris into a global sports and cultural center. Led by Youssouf Fofana, this six-week program revolves around the former Tati Barbès store, renovated into a community creativity space. District 23 aims to celebrate diaspora cultures and offer local youth a platform to develop skills in design and brand creation, inspired by Youssouf’s personal journey, founder of the brand Maison Château Rouge. “This project is entirely dedicated to the youth of this neighborhood and similar neighborhoods around the world,” explains Youssouf. The project includes collaborations with diaspora artists

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