Decoding the Modern Guest Journey: Here’s How Hoteliers Can Stay Competitive ...Middle East

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Decoding the Modern Guest Journey: Here’s How Hoteliers Can Stay Competitive
When booking hotels, guest journeys look very different now than they did just a few years ago. Mobile-centric consumers and ever-evolving expectations for more options transform linear touchpoints into more dynamic experiences. Guest values and social influence also play a greater role, with social media outpacing agents, publications, and entertainment as the main source of travel inspiration.

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