With college football’s overall popularity at an all-time high, ESPN is cashing in through its partnership with the SEC.
ESPN’s ABC coverage broadcast a pair of high-profile games in the Red River Rivalry and Georgia–Alabama showdown last weekend, and the viewership numbers reflected a community that was locked in on the contests.
As ESPN PR revealed, Texas and Oklahoma‘s nail-biter of a game averaged 9.8 million viewers and peaked with 15.8 million at one point. According to ESPN, it goes down as the most-viewed Red River Rivalry ever and was the 4th-most-watched game of the season.
A massive @ESPNCFB Saturday on ABC this past weekend @GeorgiaFootball–@AlabamaFTBL: 12.2M viewers @TexasFootball–@OU_Football: 9.8M viewers (15.8M peak ) pic.twitter.com/JLmgWa5D9j
— ESPN PR (@ESPNPR) October 14, 2026Like our coverage? Make SDS a preferred source in your searches!
Meanwhile, the Bulldogs and Crimson Tide averaged 12.2 million viewers in Tuscaloosa, with it becoming the most-watched edition of that series and the most-watched Week 6 game across any network ever according to ESPN.
The media company’s partnership with the SEC is certainly paying dividends, as the ebbs and flows of the league’s dramatic season continue to captivate the nation each week.
This upcoming weekend’s ABC slate features Florida visiting Texas at noon, the Third Saturday in October between Alabama and Tennessee following at 3:30 before ESPN makes a rare trip westward to take in BYU’s home date with Notre Dame during the primetime slot.
Prediction Markets College Football SEC Championship Winner (2026) Learn more about Prediction Markets Kalshi Georgia 52% Alabama 21% Texas 11% Ole Miss 6% Missouri 3% Oklahoma 3% Tennessee 2% LSU 2% Kentucky 2% Texas A&M 1% PredictESPN reveals impressive ratings for Week 6’s marquee SEC matchups Saturday Down South.
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