After the order was passed by the High Court, any commercial or individual will be strictly prohibited from using Yuvraj Singh's name, photo, or anything related to the former cricketer for personal benefits without prior permission.
A person's personality can be his name, voice, image, or any identical impressions that could link with a person. With the emergence of AI-generated or deepfake content, misleading content is no longer rare these days.
Delhi High Court highlighted why Yuvraj Singh's personality rights should be protected
"There can be no dispute that the plaintiff's stature inherently grants him proprietary rights over his personality and associated attributes and gives him the exclusive rights to use the personality attributes for commercial purposes and consequently, the right to protect various attributes of his persona from unauthorized use or exploitation by third parties," according to the court order.
Several public figures have already protected their personality rights
Before Yuvraj, other well-known personalities went out of the courts to protect their personality rights. Aishwarya Rai Bachchan, Abhishek Bachchan and Salman Khan, Art of Living founder Sri Sri Ravi Shankar, journalist Sudhir Chaudhary, podcaster Raj Shamani, Andhra Pradesh Deputy Chief Minister Pawan Kalyan and cricketer Abhishek Sharma were among the public figures who were previously relieved by the court.
In the interim order, the court also directed the removal of all the content across the social media platforms, including the platforms owned by Meta, which positioned Yuvraj in a misleading way.
The order also mentioned that violation of the order will be followed by serious consequences as the privacy rights “need to be dealt with a heavy hand”.
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