Last March, San Diego-based Qdoba — formerly owned by Jack in the Box — confirmed in a press release that there would be no upcharge for fresh-batch guacamole or queso with create-your-own entrées.
Related: This Nostalgic 1940s Food Chain Is Quietly Making a Comeback
Qdoba: From 'Zuma' To a Town Near You
Photo by: Jeff Greenberg/Education Images/Universal Images Group via Getty Images
Zuma Fresh Mexican Grillwas the original name of Qdoba when it first opened in Denver, Colorado in 1995. After a pair of trademark head-butting wars prompted name changes to Z-Teca and eventually Qdoba, the once-local burrito shop has skyrocketed into one of North America's largest Mexican fast-casual chains with more than 865 restaurants and plans to nearly double its footprint in the coming years.
Qdoba is the thorn in Chipotle's side with no plans on becoming any less prickly for the corporate powerhouse that always seems to have a line out the door.
The Next Two Cities Have Been Confirmed
Ever heard the term "South in your mouth"?
Qdoba has more of a cult following than you'd expect from a chain competing against Chipotle, which seems to have a storefront in every other shopping center.
In fact, some fans on Reddit are switching teams, claiming "customer service is better at Qdoba" and "Qdoba is awesome, I love their cholula chicken and you don't have to pay for queso. I almost never have any issues with them."
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