Before Slim Jims hung on gas station racks, bars sold them out of jars. “It was sold at taverns at bars out of a jar,” Dan Skinner of ConAgra told The Takeout.
The man behind them was Adolph Levis, a Philadelphia-area entrepreneur. He dropped out of school in 1929 to sell condiments, spices, and pickled meats to taverns and delis during the Great Depression, according to Mel Magazine.
Levis noticed that bologna and pepperoni were selling well, according to the International Directory of Company Histories. In the 1940s, he and partner Joseph Cherry had a local meatpacker make a small dried sausage, SFGate reported.
The first sticks were called Penn Rose, a blend of Pennsylvania and his wife’s name, Rose, Mel Magazine reported. The name changed to Slim Jim to appeal to more sophisticated bar patrons, the outlet said.
Levis paired the new name with a top-hat-and-tails man holding a cane. He hoped the snack would be an elegant accompaniment to cocktails, SFGate reported.
The sticks went to Philadelphia-area bars first and then to convenience stores. In 1967, Levis sold the company to General Mills for about $20 million, SFGate said.
General Mills later folded Slim Jim into GoodMark Foods, which ConAgra bought in 1998 in a deal valued at $216 million, the directory said. Levis moved to Florida after the sale and died in 2001 at age 89.
He was not the only food entrepreneur to build a business from a small start. H.B. Reese began making peanut butter cups in his basement in 1928, and his sons sold the company to Hershey for $23.5 million 35 years later.
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