In today's economy, scoring free guac feels like a winning lottery ticket.
Last March, San Diego-based Qdoba — formerly owned by Jack in the Box — confirmed in a press release that there would be no upcharge for fresh-batch guacamole or queso with create-your-own entrées.
Fast forward to now, the under-hyped Mexican food chain always fighting to get out of guac-charging Chipotle's vast shadow is ready to take the fast-casual dining giant head on, announcing a massive 100+ location expansion across the U.S.
Related: This Nostalgic 1940s Food Chain Is Quietly Making a Comeback
Qdoba: From 'Zuma' To a Town Near You
Photo by: Jeff Greenberg/Education Images/Universal Images Group via Getty Images
Remember Zuma? No, not Zima with the cringey, breathy commercials...
Zuma Fresh Mexican Grillwas the original name of Qdoba when it first opened in Denver, Colorado in 1995. After a pair of trademark head-butting wars prompted name changes to Z-Teca and eventually Qdoba, the once-local burrito shop has skyrocketed into one of North America's largest Mexican fast-casual chains with more than 865 restaurants and plans to nearly double its footprint in the coming years.
Related: Top In-N-Out Rival Expanding With 60 More Locations
Qdoba is the thorn in Chipotle's side with no plans on becoming any less prickly for the corporate powerhouse that always seems to have a line out the door.
The company plans to add roughly 100 restaurants each year over the next eight years, specifically targeting franchise growth to fuel the expansion
The Next Two Cities Have Been Confirmed
Ever heard the term "South in your mouth"?
Atlanta and Nashville, get ready. Hefty, jam-packed burritos are headed your way — not the skimpy kind that prompted Chipotle's CEO to address complaints about portion sizes.
Qdoba has more of a cult following than you'd expect from a chain competing against Chipotle, which seems to have a storefront in every other shopping center.
Related: Trader Joe’s Fans Will Be Drooling Over Cult-Favorite Fast Food Chain’s New Item
In fact, some fans on Reddit are switching teams, claiming "customer service is better at Qdoba" and "Qdoba is awesome, I love their cholula chicken and you don't have to pay for queso. I almost never have any issues with them."
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