By Braden Keith on SwimSwam
As the New York Stock Exchange opened on Tuesday morning for post-holiday training, the verdict on the inaugural Enhanced Games from the perspective of the market came in loud and clear.
In the opening minutes after the bell, the stock has already fallen by over 40%, wiping out almost $800 million in market value.
See also: who won the most prize money at the 2026 Enhanced Games?The Enhanced Games are, at their core, a marketing tool for ‘the Protocol,’ a combination of substances, of various levels of legality, pitched as “the Future.”
But in spite of repeated lines that the organization would “Change the Future,” and “optimize health, longevity and vitality,” the spectacle-oriented Games didn’t really prove the product.
Only one World Record was broken, at the end of the six-hour competition program, and three events were won by non-Enhanced athletes over those who were using substances banned by the mainstream governing bodies.
The stock price is now hovering around $3.19 as of publishing, the lowest it has been and just a fraction of it’s 52-week high of $14.
As a publicly traded company, the Enhanced Games will have to eventually make their earnings and profits public. Seeking Alpha, an investment research platform, reports a consensus revenue estimate of around $50-$57 million for the fiscal period ending December 2026, with a net loss on that revenue. The consensus then reports a tripling of that revenue in 2027.
The ENHA fall is in juxtaposition to the market as a whole, which is up on news that the U.S. and Iran are close to a deal to end fighting in the Middle East, a drop in oil prices, and a climb in chip makers that drive so much of the markets.
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