On Sunday, May 24, the country music star shared an emotionally-charged message with his fans. In his Instagram post, he admitted that while he’s grateful for his loyal following, he has officially hit a wall, mentally drained by the demands of the algorithm age.
“This video goes out to everybody who supported me over the last seven years or more. I appreciate you guys so much. I appreciate everything you’ve done for me …. everyone who has always supported me, showing up to my shows, playing my songs, it means the world to me. I’m so thankful for you guys,” Smith began in his video.
View this post on Instagram“I don’t know how to navigate this really weird world that we’re in right now,” he added, referring to the modern ways in which artists promote their music online.
“I’m gonna write a song that I love. I’m freaking out about it. I’m excited, and I’m gonna make a video of me singing along [to it]. I’m going to obsess over how many views it got,” he said, predicting the future of how his next single rollout would go. “[Then I’ll] watch as my team goes, ‘Oh shoot. Yeah. That only got 20,000, we’re not seeing a big pull on that song…probably not a hit or a smash, and then my worth is all determined based on likes and all this stupid stuff.”
Indeed, Smith has not been the only artist burned out over the pressures of social media engagement and navigating the twists and turns of the music industry. Artists like Caylee Hammack, Mitchell Tenpenny, Erin Kinsey, Chase Matthew, Drew Baldridge, and Noah Thompson all chimed in with their personal stories in the comments section of his post.
“Maybe I show you guys at shows and you guys can record it, and maybe I just put it out and don’t say anything,” he suggested. “I don’t know, but I’m tired of this hamster wheel, crazy, crazy thing that we’re doing out here. This isn’t what I got into music for. That’s all I have to say.”
Related: Country Star Cancels Upcoming Shows, Citing Mental Health Struggles, Announces Plans to ‘Rest’ and ‘Seek Support’
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