The platform announced it is adding thousands of new expert-led experiences across three of travelers' most sought-after categories—food, landmarks, and events—signaling a continued push to transform Airbnb into a one-stop travel-planning platform.
One of the biggest additions is Airbnb's expanded lineup of landmark experiences. The company says more than 75 percent of travelers visit a landmark when exploring a new city, and it wants to make those visits feel more personal and insider-driven. Airbnb now offers more than 3,000 landmark experiences around the world, allowing travelers to explore iconic sites alongside local experts who know the destinations intimately.
Food tourism is also becoming a major focus for the company. Airbnb announced more than 2,500 food culture experiences that aim to give travelers direct access to the chefs, markets, and culinary traditions that define destinations. The company is partnering with brands including Chef's Table and Grand Central Market to offer more exclusive culinary experiences around the globe.
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For example, fans will have the opportunity to join World Cup champions Abby Wambach and Julie Foudy for a watch party in Los Angeles as the U.S. faces Australia. Travelers can also train on the pitch with Argentine football icon Javier Mascherano, creating the kind of once-in-a-lifetime experiences Airbnb increasingly wants to be known for.
Making experiences easier to organize
Airbnb is also rolling out new social and planning tools designed to make coordinating experience-heavy trips with friends and family easier. With so many new experiences, restaurants, and activities now available on the platform, the company is introducing an updated Trips tab that acts more like a personalized travel hub.
Airbnb is also leaning into social recommendations with a new Connections and Travel Map feature launching later this summer. The update will allow users to add friends and family as connections and see where people they trust have traveled using the platform in the past. Travelers can tap into friends' previous trips to view what they booked, browse the reviews they left behind, and even message them directly for recommendations and insider tips.
The recent updates to Airbnb's experiences and trip-planning tools highlight a broader ambition to evolve from a home-sharing platform into a full-service travel marketplace centered on local connection, experiential travel, and curated cultural access.
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