Airbnb is expanding far beyond vacation rentals with its latest summer release, unveiling thousands of new immersive travel experiences designed to help travelers connect more deeply with the destinations they visit.
The platform announced it is adding thousands of new expert-led experiences across three of travelers' most sought-after categories—food, landmarks, and events—signaling a continued push to transform Airbnb into a one-stop travel-planning platform.
The move comes as travelers increasingly prioritize meaningful, local experiences over traditional sightseeing. According to Airbnb, guests already rate Airbnb Experiences an average of 4.93 out of 5 stars, underscoring the growing demand for curated activities led by locals rather than standard group tours.
One of the biggest additions is Airbnb's expanded lineup of landmark experiences. The company says more than 75 percent of travelers visit a landmark when exploring a new city, and it wants to make those visits feel more personal and insider-driven. Airbnb now offers more than 3,000 landmark experiences around the world, allowing travelers to explore iconic sites alongside local experts who know the destinations intimately.
That includes everything from guided visits to the Tower of London to experiences centered around Tokyo Skytree and the iconic Taj Mahal. Rather than simply walking through crowded tourist attractions, Airbnb says these experiences are designed to offer historical context, local perspectives, and behind-the-scenes insights that travelers may not get through traditional tourism channels.
Food tourism is also becoming a major focus for the company. Airbnb announced more than 2,500 food culture experiences that aim to give travelers direct access to the chefs, markets, and culinary traditions that define destinations. The company is partnering with brands including Chef's Table and Grand Central Market to offer more exclusive culinary experiences around the globe.
Among the new offerings is a six-course food-and-wine pairing experience in Rome hosted by Michelin-starred chef Gianfranco Pascucci at Pascucci al Porticciolo. Travelers can also participate in cocktail-making experiences at De Vie in Paris, one of the world's top-ranked bars. The emphasis on food culture reflects a broader travel trend in which visitors increasingly plan trips around dining experiences and local culinary traditions.
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Airbnb is also tapping into events and sports tourism ahead of the FIFA World Cup 2026, which will take place across North America, at a time when the company is donating more than $1.2 million to communities across California through its FIFA World Cup 2026™ Host City Impact Program. The company says it will offer exclusive World Cup-themed experiences across six host cities, including intimate watch parties and training sessions with soccer legends.
For example, fans will have the opportunity to join World Cup champions Abby Wambach and Julie Foudy for a watch party in Los Angeles as the U.S. faces Australia. Travelers can also train on the pitch with Argentine football icon Javier Mascherano, creating the kind of once-in-a-lifetime experiences Airbnb increasingly wants to be known for.
Other events include local performances—whether the experience is attending a local concert and getting backstage or having a private Broadway meet-and-greet.
Making experiences easier to organize
Airbnb is also rolling out new social and planning tools designed to make coordinating experience-heavy trips with friends and family easier. With so many new experiences, restaurants, and activities now available on the platform, the company is introducing an updated Trips tab that acts more like a personalized travel hub.
The new feature includes an interactive map that shows travelers their Airbnb reservations alongside nearby restaurants, local experiences, and attractions—complete with estimated travel times from their stay. Users can save places they want to visit, organize ideas in one spot, and add activities directly into a shared itinerary so groups can plan trips collaboratively instead of juggling screenshots, text threads, and separate apps.
Airbnb is also leaning into social recommendations with a new Connections and Travel Map feature launching later this summer. The update will allow users to add friends and family as connections and see where people they trust have traveled using the platform in the past. Travelers can tap into friends' previous trips to view what they booked, browse the reviews they left behind, and even message them directly for recommendations and insider tips.
The feature reflects a growing shift in how travelers discover destinations and experiences, with many relying more heavily on personal recommendations than traditional guidebooks or online rankings. Rather than searching endlessly through reviews, Airbnb wants to help users plan trips through the lens of those they trust, turning the platform into both a booking app and a travel-inspired social network.
The recent updates to Airbnb's experiences and trip-planning tools highlight a broader ambition to evolve from a home-sharing platform into a full-service travel marketplace centered on local connection, experiential travel, and curated cultural access.
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