Bad Bunny, the Puerto Rican superstar, is not only headlining the Apple Music Super Bowl halftime show, but he is also teaming up with the NFL for a special fashion release. This news comes just before the biggest football event of the year, and fans are already excited.
The NFL said this is the first time official NFL merchandise will feature Spanish translations of Super Bowl branding. That means this release is historic and unique.
Bad Bunny performs onstage during Night One of Bad Bunny: "No Me Quiero Ir De Aqui" Residencia En El Choli at Coliseo de Puerto Rico José Miguel Agrelot on July 11, 2025 in San Juan, Puerto Rico.Photo by Kevin Mazur/Getty Images
According to the San Francisco Chronicle, Bad Bunny worked with the NFL and Ceremony of Rose to create two collections. The first one is already available and is called the Fans/Concho Collection. It is inspired by the Puerto Rican toad, a symbol Bad Bunny uses in his music visuals. This collection includes hats, shirts and a keychain. Fans can choose items with designs for all 32 NFL teams.
View this post on InstagramBoth collections can be pre-ordered online at NFLShop.com, Fanatics.com, NewEraCap.com, and elsupertazon.com. Some items will also be sold at the NFL Shop at the Super Bowl Experience in San Francisco’s Moscone Center starting February 3.
Goodell also said Bad Bunny is “one of the leading and most popular entertainers in the world.” He pointed out that the Super Bowl stage is very important, and the NFL carefully plans who performs.
The NFL also announced a special Puerto Rican Sign Language program for the halftime show. It will be led by Celimar Rivera Cosme, a deaf performer from Puerto Rico. This is part of the NFL’s effort to honor Bad Bunny’s heritage and bring more inclusion to the event.
Related: Super Bowl Teaser Featuring Bad Bunny Has Fans Saying the Same Thing
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