Happy Valley legend James Norton goes shirtless as Father Christmas in new festive M&S advert ...Middle East

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The advert starts in the North Pole and inside the Claus home.

Shaving off his beard, stripping down to just a towel before donning a Christmas jumper instead of his iconic red suit, Santa looks a lot younger and less familiar, so heads out from the North Pole to see Christmas from a different perspective.

While he's out, he realises that Christmas magic isn't just from the North Pole, it's made up and down the country, around tables and under trees, spending time with friends and family.

Check out the advert below:

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"I loved that this story takes such an iconic character and lets us see him differently. He gets to experience Christmas like the rest of us, discovering that the real magic is in the food, traditions and moments we share with the people we love. It's warm, funny and full of Christmas spirit, and I'm very happy to have been briefly trusted with the red suit.”

Punch added: "M&S and Christmas just go hand in hand, so it was an absolute joy to become part of that tradition this year. I loved that Mrs Claus is the one who gets this story moving. She gives him the nudge so he can get out there incognito and experience the magic of Christmas for himself. There’s something very sweet and fun about their dynamic, and something quite lovely about the idea behind it: this idea that the magic you’re looking for is actually happening all around you."

She said of her role in the advert: "For me, Christmas has always been about coming home. It's about family, traditions and creating memories with the people you love most, and music is such a big part of that. Certain songs instantly become part of the soundtrack to our celebrations, so I was thrilled to record a new version of Heaven Is a Place on Earth for this campaign. I love how beautifully it complements the story, reminding us that the real magic of Christmas isn't found in grand gestures, but in the moments we share together at home."

Check out more of our Entertainment coverage or visit our TV Guide and Streaming Guide to find out what's on. For more TV recommendations and reviews, listen to The Radio Times Podcast.​

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