Every Oreo story starts in one small shop.
On March 6, 1912, the National Biscuit Company, better known as Nabisco, sold its first Oreos to a grocer in Hoboken, New Jersey. The cookies were made at the company’s bakery in Manhattan’s Chelsea neighborhood, a building that’s now home to the popular food hall Chelsea Market.
Here’s a fact that might surprise fans: Oreo wasn’t the first cookie of its kind. Hydrox, a chocolate sandwich cookie with a creamy filling made by Sunshine Biscuits, came out in 1908, four years earlier. Over time, Oreo grew into a household name, while Hydrox faded into the background.
Even the name is a mystery. Nabisco has never confirmed where “Oreo” came from. Popular theories include the French word for gold, “or,” which was the color of the original packaging, and the Greek word “oros,” meaning mountain, because early test versions were reportedly shaped like a small hill.
The name on the package changed several times, too. The cookie was first called the Oreo Biscuit. It became the Oreo Sandwich in 1921, the Oreo Creme Sandwich in 1948 and, in 1974, the Oreo Chocolate Sandwich Cookie, the name it still carries today.
The cookie’s look changed over the years as well. The embossed design that fans know today, with its flowers and the Oreo name in an oval, was introduced in 1952. It’s often credited to William Turnier, a Nabisco engineer who’s also thought to have designed the peanut-shaped Nutter Butter.
The famous filling has its own backstory. Nabisco food scientist Sam Porcello, who worked for the company for decades, is credited with developing the modern Oreo creme. His work earned him the nickname “Mr. Oreo.”
The brand kept growing. Double Stuf Oreos arrived in 1975, and over the decades, Oreo has released dozens of limited-edition flavors, from birthday cake to Swedish Fish, keeping fans curious about what’s next.
Today, Oreo is owned by Mondelez International, which says more than 500 billion Oreos have been sold since 1912, making it one of the bestselling cookies in the world. In 2022, the company reported that Oreo had passed $4 billion in annual revenue.
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