For years, she was a television personality and weight-loss advocate, offering advice and practical guidance as a self-described “housewife who figured it out.” Powter built a fitness empire valued at more than $200 million—only to lose it all. A string of poor business deals pushed her to the brink, and by 1995, she had officially declared bankruptcy.
This transformation is highlighted in the new documentary Stop The Insanity: Finding Susan Powter. Even while working an Uber Eats delivery shift in Las Vegas, the city she now calls home, Powter never believed her story was truly finished.
Our interview began on a nostalgic note, where I showed Powter my own collection of her books and videos, telling her how her message resonated with me in the 1990s and beyond. She laughed, saying that at the time, people thought she was too over the top; too loud, too much.
“The message broke through,” she said. “I always say, remember the film Norma Rae, when Sally Field stood up to protest and the mill ground to a stop? The women of America heard a humorous voice about the circumstances that were difficult. They heard the truth about fitness, about eating. The diet industry didn’t like me because I was making it simple, truthful, honest.”
However, in the years Powter stepped out of the spotlight (and raised adult sons Damien, Kiel, and adopted son Gabriel), there was always a curiosity from those who followed her career closely about how she was and what she was doing. As her public presence faded, so did any clear understanding of her day-to-day life, fueling speculation and quiet concern among longtime followers.
Obscured PicturesPowter said that over the past two decades, she was unaware of the level of love that followed her story. She said, “The love, I didn’t know. It really affected me.”
She added, “I never called myself a fitness guru. Never. The press did. I called myself a housewife that figured it out and got pissed off. I think that’s a much better tagline, don’t you?”
Obscured Pictures“I never stopped working,” Powter explained. “I never thought I couldn’t work my way out of anything.”
She concluded, "Life is richer now, it has more intensity now and this story has a broader reach. Everything has changed since the '90s. That's what I'm so excited about. You want to know who I am? This is me."
Stop the Insanity: Finding Susan Powter was released in select theaters on November 19, 2025, and is also available on demand. A streaming release is planned for December 2025.
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