A pragmatic, data-driven approach to direct bookings with Triptease ...Middle East

GCP Hospitality is a hotel management company operating a diverse portfolio of independent hotels and hostels across the Asia-Pacific region. With properties ranging from luxury resorts to brand-forward hostels, GCP operates a highly adaptive, analytics-first approach to revenue and distribution. While direct bookings are an important goal, GCP’s strategy centers on sustainable growth, healthy channel mix, and guest retention.

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