The internet isn't private, but that doesn't mean you have to willingly give up all of your information to use it. By default, trackers steal a lot of your data while you browse the web, but simple settings can block a lot of those trackers from functioning. As it turns out, by updating to iOS 26, your iPhone gets an upgraded tool against tracking.
Fingerprinting has a number of applications across the web, but perhaps the largest is for targeted advertising. The reason many of the ads you see are so relevant to your interests and browsing history is because of fingerprinting. Trackers know your internet habits, and can identify and deliver the advertisements you're most likely to click or tap on. Companies can also sell these fingerprinting profiles to brokers and advertisers, making money on both your engagement with ads, as well as your raw data.
This feature was already a thing on iPhone before iOS 26. However, it was limited to Private Browsing by default. If you didn't do all your browsing in a private tab, you likely lost some of these privacy protections, unless you knew to manually change the setting to cover all browsing. The same goes for iPadOS and macOS as well. Most of us probably didn't change the setting, since it's quite buried in each OS' respective settings.
How to check your Advanced Tracking and Fingerprinting Protection settings
This setting should be enabled by default when you update your device. But if you want to make sure it's on, here's where to find it. On your iPhone or iPad, open Settings, then head to Apps > Safari > Advanced. On your Mac, open Safari, press Command + , to pull up Safari's settings, then choose the Advanced tab.
From here, ensure Advanced Tracking and Fingerprinting Protection is set to "All Browsing" (iOS/iPadOS) or "in all browsing" (macOS).
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