And while you would be right to point out that now is a strange moment for him to be courting the public pound, just know that Wallace’s is a business proposition with a very specific clientele in mind: himself.
If you feel the same, you’re in luck – as long as you fall into Wallace’s target audience, you need never be exposed to an outside opinion ever again. For just £11.99 a month, members of Healthy Fifty are promised “a private chat room for men over 50. Real talk, real support – hosted by Gregg Wallace. Fitness, food, lifestyle, laughs. Sign up below and pop in to say hello.”
Like lots of mediocre white men in the public eye, Wallace was well-liked by much of the country for years – at least, no one questioned his right to be front and centre of one of our most popular cooking shows. The revelation of his bad behaviour has atomised his fanbase – something Wallace is actively courting, rather than resisting.
On that note, a moment of sympathy: after all, for most of his life, the world through which Wallace moved must have seemed like it was built for him. In many ways, it was – not only did people laugh at his excruciating jokes, they encouraged them as part of his cheeky-chappy TV persona, and paid him huge sums of money to boot.
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With the tables turned, and with little experience of being on the sharp end of any power dynamic, Wallace has promptly crumbled. Incapable of weathering the consequences of his actions, let alone learning from them, Healthy Fifty is the (barely) adult equivalent of a secret den with a no girls allowed sign on the door; probably best for all of us – including Wallace – that he stays there.
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