Bridging Revenue and Marketing: How IDeaS’ Spotlight Is Driving Commercial Alignment ...Middle East

At HITEC 2025 in Indianapolis, we sat down with Klaus Kohlmayr, Chief Evangelist and Development Officer at IDeaS, to discuss how the company’s latest solution, Spotlight, is helping to close the gap between revenue management and marketing. Klaus shared insights into how unified data, AI fluency, and strategic thinking are shaping the future of commercial performance in hospitality.

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