McDonald’s and Coke fighting to calm ‘unpredictable’ customer fears after E. coli outbreak linked to Quarter Pounders ...Middle East

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CONCERNS are growing among McDonald’s and Coke customers after a major E. coli outbreak occurred linked to the fast food chain’s Quarter Pounder. Retail experts say the major brands must work to regain trust with consumers, who are increasingly worried after the outbreak made dozens sick and caused one death. Anthony MiyazakiFlorida International University Professor of Marketing Anthony Miyazaki said Coke was unlikely to be heavily impacted by McDonald’s E. coli outbreak[/caption] GettyMcDonald’s said it took swift action to prevent the E. coli outbreak from spreading further[/caption] The calls come after Coca-Cola CEO James Quincey sought to quell investor fears on Wednesday,

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