Big Loud Records has promoted Patch Culbertson to executive vp/GM. With the appointment, Culbertson becomes the company’s first executive vp, reporting to Big Loud partners Seth England, Joey Moi and Craig Wiseman. Culbertson joined Big Loud Records as vp of A&R in 2017 and rose to senior vp/GM of the label in 2021. In his new role, Culbertson will continue to oversee day-to-day operations, strategize on commercial tactics and help to expand the creative development of the Big Loud Records roster. Big Loud artists incude Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, ERNEST, Griffen Palmer, Hailey
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