Brands across the world have felt the impact of a growing Boycott, Divestment, and Sanctions (BDS) movement that pro-Palestinian activists have pushed to pressure and punish companies that are perceived to support Israel’s deadly military campaign in Gaza. But the impact has been most pronounced in Muslim-majority countries across the Middle East and Southeast Asia, where boycotts on several fast-food chains have begun to pose an existential threat to franchisees despite pushback from local operators against allegations that their businesses are tied to Israel. [time-brightcove not-tgx=”true”] QSR Brands, the franchise holder for KFC in Malaysia and other parts of Southeast Asia,
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