Ferrari is reportedly set to announce a new title sponsorship deal with US technology giant Hewlett-Packard for the 2025 Formula 1 season. According to Sport Business, the Scuderia’s commercial and technical agreement with HP will deliver a significant windfall to the Italian outfit, making it one of the most lucrative deals in F1 history. It will also no doubt help the team afford the hefty eight-figure salary commanded by its future driver, seven-time F1 world champion Lewis Hamilton, who will join the outfit in 2025. HP, a renowned computer hardware brand headquartered in California, will be Ferrari's first title sponsor since 2021, ending a two-season period without an official sponsor.
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