JD Sports’ CEO has revealed they have sold more England away kits than the home strip amid the flag controversy. There was uproar from fans when they noticed the St George’s Flag on the collar of the home kit had changed colours. An altered St George’s Flag received wide criticism from fansGetty Former players and even politicians expressed their discontent, with Nike saying the ‘playful update’ was made to ‘unite and inspire’ the country ahead of Euro 2024. This appears to have impacted the strip’s sales, with sports-fashion retail giants JD Sports noticing more success with the away kit. Speaking to The Sun, their CEO Regis Schultz commented on how this is a first for the co
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