It has become an annual story. If you are surprised to hear that the Dallas Cowboys are the most valuable franchise on the planet, you haven’t been paying attention the past several years. Once again they wear that crown, according to one site that evaluates such things. Not only is that a staggering value for anyone outside the world of true oligarchs, the gain over the past year is close to two billion dollars. This is why the Cowboys are the undisputed flagship franchise in the NFL. No one generates more revenue for themselves or the league the way they do. That is why the get so many prime time and late afternoon games, because love them or hate them, people want to watch them. It is
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