By Oliver Darcy, CNN New York (CNN) — BuzzFeed on Wednesday sold Complex Networks to NTWRK, an e-commerce company specializing in collectible items rooted in street culture, in a deal that further shrinks the struggling Jonah Peretti-led digital media empire that was once synonymous with virality and the social media age. The $108.6 million sale of Complex is less than half of the $300 million BuzzFeed paid for the brand in 2021 and comes ahead of what the company described as a “planned strategic restructuring” it will announce next week to “enhance the company’s profitability” and “reduce centralized costs.” “The sale of Complex represents an important strategic step for BuzzFeed, I
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