Why can’t companies use the name Super Bowl in their advertising? ...Middle East
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Super Bowl LVIII is fast approaching with preparations well under way in Las Vegas. Defending champions Kansas City will take on San Francisco in a rematch of the 2020 Big Game. The NFL are known to be aggressive in their protection of the Super Bowl brandGetty It’s the first time Sin City has hosted the NFL showpiece and anticipation is at an all-time high with a host of celebrities expected to descend on the Nevada desert. For brands across the country, the Super Bowl represents a unmissable opportunity to market their products to a huge audience. Last year, advertising slots during Super Bowl LVII cost on average $7m for a 30-second commercial and those fees could incre
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